10 Dec 10 IBM’s New Spin on Music
Adopting a code name worthy of the CIA’s best spooks, IBM has sought the involvement of the world’s largest record labels in a trial for the Madison Project, a software initiative launching this fall that could lead to the widespread digital distribution of music. Both Sony Music and Time Warner’s Warner Music Group, along with other members of the so-called “Big Six” recording labels, have been pegged as wary participants in a trial that is intended to launch a massive attempt to make music directly available to consumers as downloads off of the Internet.
